PRIVACY POLICY

Auricka (“Auricka”, “we”, “us”, “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy describes how your information is collected, used, disclosed, stored, and protected when you visit or make a purchase from www.auricka.com (the “Website”). Auricka is based in India and sells custom jewellery, gemstone jewellery, and allied services globally through its Shopify-powered e-commerce platform.

This Privacy Policy is prepared in compliance with:

• The Information Technology Act, 2000 and IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India)
• The General Data Protection Regulation (GDPR) (EU & UK)
• The California Consumer Privacy Act (CCPA/CPRA) and other applicable US privacy laws

• Applicable international data protection standards

1. INFORMATION WE COLLECT

1.1 Personal Information

When you browse our Website, place an order, create an account, contact us, or request custom jewellery services, we may collect the following personal information:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment-related information (processed securely via third-party gateways)
• Order history and transaction details
• Custom jewellery specifications or design preferences voluntarily provided
• Customer communications and correspondence

Important: Auricka does not store credit or debit card numbers.

1.2 Automatically Collected Information

When you access our Website, we automatically collect certain information, including:

• Internet Protocol (IP) address
• Browser type and version
• Device identifiers
• Operating system
• Time zone and location (approximate)
• Pages viewed and interaction data

This data is used for analytics, security, and improving Website functionality.

2. HOW WE USE YOUR INFORMATION

We use personal information for the following purposes:

• To process and fulfill orders and deliver products internationally
• To provide custom jewellery and allied services
• To manage payments, refunds, cancellations, and returns
• To communicate with you regarding orders, inquiries, or support requests
• To improve Website performance, user experience, and security
• To prevent fraud, misuse, and unauthorized transactions
• To comply with applicable legal, tax, and regulatory obligations
• To send promotional communications only where consent has been provided

3. LEGAL BASIS FOR PROCESSING (EU/UK USERS)

For individuals located in the European Union or United Kingdom, we process personal data under the following lawful bases:

• Performance of a contract (order fulfillment and service delivery)
• Consent (marketing communications and non-essential cookies)
• Legal obligations (tax, accounting, regulatory compliance)
• Legitimate interests (fraud prevention, service improvement, and Website security)

4. CONSENT

By providing personal information to complete a transaction, verify payment, arrange delivery, or request services, you consent to its use for that specific purpose.

Where personal information is collected for secondary purposes (such as marketing), we will obtain explicit consent or provide you with a clear option to opt out.

You may withdraw your consent at any time by contacting us at info@auricka.com or by using the unsubscribe option in our communications.

5. SHOPIFY PLATFORM & DATA PROCESSING

Our online store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services.

Your data is stored through Shopify’s data storage, databases, and applications on secure servers protected by firewalls.

For customers in the EU/UK:

• Auricka acts as the Data Controller
• Shopify acts as the Data Processor

Shopify processes personal data in accordance with applicable data protection laws.
Shopify’s Privacy Policy is available at: https://www.shopify.com/legal/privacy

6. PAYMENT PROCESSING

Payments are processed through Shopify-supported third-party payment gateways. Payment information is encrypted using Secure Socket Layer (SSL) technology and complies with the Payment Card Industry Data Security Standard (PCI-DSS).

Auricka does not have access to or store full payment card details.

7. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information only in the following circumstances:

• To trusted service providers (payment processors, logistics partners, IT service providers) strictly for operational purposes
• To comply with legal obligations, court orders, or governmental requests
• To enforce our Terms of Service or protect our legal rights
• In connection with a business transfer, merger, or restructuring (subject to appropriate safeguards)

We do not sell personal data.

8. THIRD-PARTY SERVICES & SHOPIFY APPS

Our Website may use third-party Shopify apps and services for payments, shipping, analytics, marketing, fraud prevention, and customer support.

These third parties are authorized to access personal information only as necessary to perform their services and are required to protect your data.

Once you leave our Website or are redirected to a third-party site, this Privacy Policy no longer applies.

9. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Maintain user sessions
• Store shopping cart information
• Analyze Website traffic
• Enhance security and performance

You may control cookies through your browser settings. Disabling cookies may affect Website functionality.

For EU/UK users, cookie consent is obtained where legally required.

10. INTERNATIONAL DATA TRANSFERS

As a global e-commerce business, your personal data may be transferred and processed outside your country of residence, including in India, Canada, the United States, and other jurisdictions.

Where required, such transfers are protected through appropriate safeguards, including Standard Contractual Clausesand Shopify’s GDPR-compliant transfer mechanisms.

11. DATA RETENTION

We retain personal information only for as long as necessary to:

• Fulfill contractual obligations
• Maintain business and accounting records
• Comply with legal requirements
• Resolve disputes and enforce agreements

Data is securely deleted or anonymized once it is no longer required.

12. YOUR RIGHTS

EU/UK (GDPR) Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of data
• Restrict or object to processing
• Request data portability
• Withdraw consent
• Lodge a complaint with a supervisory authority

US (CCPA/CPRA) Rights

Where applicable, you may request:

• Disclosure of personal data collected
• Deletion or correction of personal data
• Confirmation that your data is not sold or shared
• Non-discriminatory treatment for exercising privacy rights

India & Other Jurisdictions

You may request access, correction, or deletion of your personal information in accordance with applicable law.

13. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards, including:

• SSL encryption
• PCI-DSS compliant payment processing
• Access controls and monitoring

While we follow industry best practices, no system is completely secure, and we cannot guarantee absolute security.

14. CHILDREN’S PRIVACY

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

15. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Changes will be effective upon posting on the Website. Material changes will be notified via email or prominent Website notice where feasible.

16. CONTACT INFORMATION

For any questions, concerns, or privacy-related requests, please contact:

📧 Email: aurickaofficial@gmail.com

📍 Business Location: A - 303, Vidhyut Nagar, Ajmer Road, Jaipur, Rajasthan, India